PRESS RELEASE

 
 August 27, 2008: A new idea is conceived and put to development.
 
 October 15, 2008: MyWayCereal launches its beta website
 
 December 10, 2008: For Immediate Release
 
MyWayCereal.com is a fun and simple concept where you design your own handcrafted, custom mixed, all organic cereal.
 
MyWayCereal.com is the fruit of much observation and the opportunity to fill a market need. This model and concept are not new. In 1998 it was pioneered but an American entrepreneur and never took off due to the Internet e-commerce being still in its early embryonic stage. In 2001, a cereal conglomerate toyed with the idea but failed to offer anything new, only the same brand cereals custom mixed in different ways. Finally in 2007 a European company hit it just right by taking the concept to the exclusive organic products consumer, thus becoming our inspiration.

It was after reading Dr. Andrew Weil's book "Eating Well for Optimum Health", that we have taken the nutritional advice to heart, built on all previous attempts, and since August 2008, have offered a simple, fun, more engaged experience. Not only will you get to choose from a long list of organic certified ingredients, but also as you add each ingredient, a convenient "Nutrition Facts" label is updated automatically -if you are into counting of course-. Furthermore, you can click on "more details" under each ingredient and get in-depth information on the item.
 
This is how MyWayCereal.com works: you first select your cereal base, then add your favorite all organic ingredients, including but not limited to an extensive selection of organic fruit, organic nuts, organic seeds, as well as organic grains. Finally you can indulge your cravings by adding a sweet treat, name your mix, and checkout. It is fun, simple, and best of all, you get exactly your custom designed all organic cereal delivered to your door in just a few days.

All of our ingredients are exclusively certified organic. Each order gets a generous 21 oz. cylinder or 11 servings of 54g. Note that many cereals weigh 12 to 16 oz. and only consider 40g a serving. Any time a customer orders 5 cylinders, a sixth one is added for free automatically without the need of using a discount code or even ask for it.

Your cereal is packed and shipped in a cutting edge cylinder. Our cylinders are are made from at least 55% post consumer recycled materials and using vegetable based ink labeling. They are purposely lined with a moisture and oxygen barrier membrane in order to naturally extend the shelf life to over 3 months. On the back of each cylinder, a personalized label is applied listing your selected name of the cereal mix, customized nutritional facts, as well as, all ingredients selected. Shipping cost in the continental US is a flat fee of $4.95, regardless of how many cylinders you order. We also ship to AK, HI, PR, and Canada.
 
There is an excess of over 45 ingredients to choose from with a possibility of making billions of combinations. MyWayCereal.com is socially and environmentally responsible. A portion of our proceeds goes to benefit local not-for-profit organizations that provide unlimited and extensive community-service.

"We are confident a bright future awaits MyWayCereal.com specifically, and the mass customization industry generally, as consumers embrace the involvement in the overall design of their products. It has worked wonders for the computer industry, and now taking off quite well in food sectors." Says Sami, a co-founder of MyWayCereal.comand a former restaurateur.